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Who We Are

Dani Bacon - Co-founder of Distinction
Distinction Co-Founder Garin Rouch

Distinction is an evidence-based Organisation Development & Design Consultancy designed to support modern, progressive organisations to bring out the best in their people and their teams through training, consulting, and coaching.

Our professional and highly skilled consultants focus on delivering engaging, results-focused and flexible solutions that help our clients achieve their business objectives.

Dani is an experienced people and organisational change professional having worked as Director of People at Investors in People and led multi-disciplinary business services functions including People and HR, governance and risk and technology in both the not for profit and public sectors.

Dani works with leaders to take a more people centric approach to organisational effectiveness and growth. She delivers transformational people and organisational effectiveness programmes. She works with leaders to develop strategies and create the conditions, culture, structures and processes that unleash the potential of their people to achieve great things.

Garin Rouch is an award winning Organisation Development and Design consultant with over 16 years experience helping organisations achieve their strategic objectives. During his career Garin has consulted to organisations in London, Shanghai and Sydney to foster a culture of performance across business units in order to deliver on their strategy. He has delivered consulting projects to leading organisations including Investors in People, Legal & General, BNP Paribas, Citigroup, & Westpac Bank.

Garin’s was awarded a distinction for his MSc in Systemic Leadership and Organisational Development and is a Chartered Fellow of the CIPD. He is also Vice Chair of CIPD Central London and is lead for the CIPD London Organisation Development and Design group

What We Do


Distinction is an evidence-based Organisation Development & Design Consultancy designed to support modern, progressive organisations to bring out the best in their people and their teams through training, consulting, and coaching.

Our professional and highly skilled consultants focus on delivering engaging, results-focused and flexible solutions that help our clients achieve their business objectives.

We specialise in:

We work across the UK and internationally.

Find out more about what we do here

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Image of Distinction Co-Founders Dani Bacon and Garin Rouch. Garin is a sat a laptop and Dani is standing next to him

How We Work

We understand that your organisation is unique. We take the time to get to know you, your challenges, your culture, and your priorities. This enables us to design tailored solutions that help you achieve your personal and business objectives in the most time-efficient way. We work closely with you, your leaders, and their teams to develop strategies that help you achieve sustained performance.

What makes us different is we take a systematic approach to building your capabilities and achieving your goals. We take an evidence-based approach which means we apply the best available research, our professional expertise, and your lived experience to design and deliver solutions that are proven to be effective and stick.

We work hard to ensure all your interactions with us are engaging, thought-provoking and practical. We always ensure we give you solid, tangible steps to move the change process along. 

After our work together is completed, we want you to be able to navigate your future challenges. So, we leave you with a kitbag of tools, resources, and skills that you can use to overcome whatever the future throws at you